I have written books, web content and white papers for individuals, finance agencies and IT specialists (particularly managed service providers, IT consultancy firms and web design companies).
Listed below are the services I can provide, alongside the benefits that they can deliver for you and your business.
Articles, Business Blogs, Copywriting and Website Content
Your website needs a style of writing that attracts and engages potential customers with an authentic voice. I can create relevant, quality content that concentrates on customers’ problems and how you are best placed to solve them.
I can also rework or edit existing content. This could take the form of refining outdated or obsolete articles if necessary, or removing technical jargon and making pieces easier for customers to understand. The result will drive increased traffic to your website for you to nurture as potential customers or warm leads.
Writing for company blogs other than your own allows you to promote your brand and communicate with potential customers who may not have heard of you before. Relevant and valuable content increases engagement and feeds a connection back to your own site for additional lead generation.
Thought-leadership articles are essential if you want to attract customers and amplify your personal brand through engaging content. Ensuring that your content is full of keywords, categories and questions that your clients are searching for means that you will be highly visible on their search results pages. Appearing high up on the search rankings for search queries will give you the edge over your competitors. This will serve to position you and your business as experts in your field.
Brochures, Marketing Material and Social Media
Marketing is key for bringing in new customers. Your website should be the first port-of-call to ensure enhanced visibility with regard to search engine results pages and search engine optimization as it will allow potential clients to find you more easily. Additionally, any written content can also be promoted across social media platforms to direct even more traffic to your site.
Social media should not just be used for self-promotion, but to engage with an audience to actually help them with their problems. With the majority of people searching online for the solution to their issues, you need to be there with an answer so you can develop and nurture new customer relationships.
White Papers, Case Studies and Reports
These papers and reports can showcase your knowledge and give your company increased credibility. If you would like to position yourself as a thought leader within your industry, well-written content can do just that.
Corporate Communications, Newsletters and Press Releases
You can reach wider audiences with these items, particularly if the content fully engages with both old and new audiences. You can create internal communications that your colleagues will enjoy reading and share within their social media connections, as well as inform the wider world of your aims and successes.